Those who have dedicated years of their lives to mastering a particular sport can turn their athletic abilities into a career. Many people play different sports professionally. There are also many young adults who may obtain college scholarships and educational opportunities specifically because of their athletic abilities.
Professional athletes and college athletes governed by the National Collegiate Athletic Association (NCAA) may have the option of monetizing their athletic prowess through advertising deals, including endorsements. Athletes may worry about endorsements putting their careers at risk. Is there any validity to that concern?
Some endorsements may violate the rules
Different athletic organizations have different rules for advertising and endorsements. For example, many professional athletic organizations frown on current players endorsing gambling websites or facilities. However, some athletes, like those playing baseball in the Major Baseball League, can endorse sports betting organizations.
There are also many rules in place limiting the endorsements of NCAA college athletes. Schools may impose certain restrictions on name, image and likeness (NIL) marketing arrangements in addition to the rules established by the NCAA itself.
State laws can influence what kinds of endorsements athletes negotiate. Contracts with schools or professional associations may also require disclosure about all endorsement deals and similar arrangements involving current athletes.
Those considering advertisement opportunities and endorsement deals need to take appropriate steps to understand what restrictions may apply. Ensuring that no overt violations of the rules occur can protect an athlete’s ability to compete professionally or at the collegiate level.
Social fallout can harm a career
Even in scenarios where an endorsement technically complies with all applicable rules, athletes may still need to consider their options carefully. They effectively monetize their reputations when making an endorsement.
If they endorse a defective product or partner with a company that falls out of public favor, they could do real damage to their reputation and their long-term career prospects. Any professional or student-athlete aspiring to secure advertising and endorsement deals likely requires guidance to avoid mistakes that could harm their long-term career development.
Consulting with someone capable of reviewing necessary contracts and organizational policies can reduce the likelihood of professional athletes or student-athletes choosing the wrong endorsement deals. With the right support, monetizing athletic success is a reasonable and achievable professional goal.